The Converse All Star shoe is one of the most successful in the history of sneakers. Produced for the first time in 1917 is still the undisputed symbol for any generation. It all began in 1908 when Marquis M. Converse created Shoes Converse company in Malden, Massachusetts. Nobody expected such a boom, or at least no one expected that two years later, Converse was producing 4,000 pairs of shoes a day. But it was in 1917 that there was a revolution. Marquis wanted to take advantage of the passion for basketball that was spreading in the U.S., so he decided to create the model Converse All Star Shoes. In 1918, the basketball player Chuck Taylor (then still at high school) got his first pair of Converse All-Star. At 17 he played for the Akron Firestones. But instead of becoming famous on the basketball court, Taylor went on to become one of the largest sellers of shoes and evangelists in the history of basketball. In 1921, Taylor began working at the Chicago office of Converse. Chuck suggested some changes to the design of the shoes included, because more protection for ankles and greater flexibility. The shoe became the undeniable favorite among basketball players. When the U.S. basketball team beat Canada in the 1936 Olympics, all players wore a pair of Converse All Star. Despite the large market, Converse went bankrupt in 2003 and was acquired by Nike.
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